Performance Marketing
Your trusted partner for effective Social Media Advertising
Performance Marketing is the key to unlocking the full potential of social media advertising. With tailored media plans and data-driven approaches, we drive social-first campaigns successfully and efficiently.
Our certified platform experts manage campaigns from the conceptual phase through to implementation and optimization, always focusing on key performance indicators (KPIs) to ensure that social advertising goals are met and exceeded.
Performance Marketing at the Highest Level
At Joli, successful social media advertising goes beyond simple media buying. It’s about identifying the right channels, integrating them into the media mix with the right timing and formats to engage relevant communities and achieve high ad recall. Data-driven decisions, combined with Joli’s proprietary performance benchmarks for full-funnel campaigns, enable our experts to create holistic KPI forecasts and quickly identify optimization opportunities. We offer dynamic budget shifts across campaigns and ads, with creatives deployed based on performance, ensuring we achieve the best results at the lowest cost.
Joli is the expert in creating customized advertising campaigns on the most important social media platforms. By utilizing targeted ad formats, we successfully position your brand across various channels: TikTok for young and dynamic audiences, Meta (Facebook & Instagram) for broad reach and targeted campaigns, Pinterest for inspiring ads, Snapchat for interactive experiences, Twitch for the gaming community, and Reddit for authentic advertising in niche-specific subreddits. Cross-channel campaigns are Joli’s formula for success.
With our Test & Learn approach, we determine the most effective strategies and channels with high significance. We test and compare variables such as targeting, creatives, bidding, and optimization. Performance optimizations are made daily, and all actionable recommendations are implemented during the ongoing campaign. Joli combines platform-specific expertise with strategic media planning and data-driven insights to deliver outstanding results.
Harness the Unique Strengths of Each Platform with Joli
Leverage the extensive reach of Facebook and Instagram to execute targeted campaigns that drive high interaction and engagement rates.
Create inspiring ads for a discovery-driven community that values visually appealing and creative content.
Place authentic ads in niche-specific subreddits to reach the right communities and foster meaningful interactions.
Reach a broad and engaged audience on YouTube with targeted and versatile video content. Joli produces high-quality content that appeals to various age groups and achieves wide reach.
Connect with a professional audience on LinkedIn through business-relevant and specialized posts. Joli creates content that speaks to professionals and decision-makers, fostering strong networking and interaction.
Paid Social
Our Paid Social service focuses on precisely identifying and understanding target audiences across relevant platforms such as TikTok, Meta, Pinterest, Snapchat, and Twitch, determining which user segments benefit most from your products.
We conduct meticulous A/B testing to compare various ad variants and continuously optimize budget allocation. Our approach is designed to maximize Return on Investment (ROI) by ensuring that every investment is directed toward the most effective channels.
Comprehensive reporting and detailed analytics enable us to continually improve campaigns. This systematic, data-driven approach guarantees that advertising spend delivers maximum results.
Joli is proud to be one of the first six agencies in Europe to be recognized as an official TikTok Agency Partner. This distinction signifies outstanding expertise and success in leveraging the TikTok platform for advertising purposes.
As a TikTok Agency Partner, Joli offers comprehensive solutions for all marketing objectives, from brand awareness to e-commerce conversions. With proven strategies and close collaboration with TikTok, Joli helps brands develop and optimize high-performing campaigns. This partnership highlights Joli’s ability to deliver effective advertising solutions.
We help you showcase your brand on TikTok by leveraging the latest tools and techniques to maximize your reach.
With our TikTok Creator Marketplace App, we utilize cutting-edge tools and strategies to amplify brand visibility on this dynamic platform.
Our approach strategically engages relevant TikTok content creators who can authentically and effectively convey your brand message.
As a Pinterest Certified Media Buyer, we are part of the Pinterest Academy Program, which recognizes media buyers who have demonstrated proficiency in using Pinterest’s advertising tools. This certification affirms our expertise in the following areas:
- Campaign activity
- Optimization
- Ad reporting
- Other key areas
This qualification enables us to create effective Pinterest campaigns and deliver high-quality results for our clients.
Why Paid Media?
WHY?
HOW?
WHAT?
How we work
Paid Media References
Community Management
Our Community Management service focuses on fostering interaction with target audiences across all relevant social media platforms. Through targeted engagement strategies and the development of a strong community around the brand, we encourage active dialogues and enhance positive brand perception.
We continuously monitor the sentiment within the community and adapt our tactics to strengthen engagement and effectively grow the audience. Our expertise in social media enables us to develop customized solutions that are tailored to the specific needs and desires of the target group.
Services:
- Tone & Voice
- Engagement strategies and initiatives
- Rapid Response
- Crisis management
Analysis
Creator Partnerships
Creator Partnerships are at the core of our business: effective social media marketing. We collaborate closely with specialized content creators to produce branded content that garners maximum attention on social media platforms. We offer comprehensive campaign management, including contract administration and performance review, to ensure the success of brand awareness initiatives.
Services:
- End-to-end campaign management incl. strategic alignment
- Campaign reporting
- Sourcing of creators
- Contract management
- Performance monitoring
TikTok Marketing
Joli is proud to be one of the first six agencies in Europe to be recognized as an official TikTok Agency Partner. This distinction signifies outstanding expertise and success in utilizing the TikTok platform for advertising purposes.
As a TikTok Agency Partner, Joli offers comprehensive solutions for all marketing goals, ranging from brand awareness to e-commerce conversions.
With proven strategies and close collaboration with TikTok, Joli helps brands develop and optimize high-performing campaigns. This partnership underscores Joli’s ability to deliver effective advertising solutions.
Data Driven TikTok Media Powerhouse
Joli is not only a TikTok Marketing Partner but also certified in TikTok Media Buying. From start to finish, we create captivating content along the customer journey, ensuring that brands are perfectly showcased on TikTok and can build their communities. Strategies like account nurturing, test & learn, social commerce, and Video Shopping Ads (VSA) make us a unique partner in the TikTok space.
Development of Test & Learn Agenda
| 01 | Formulation of Hypothese |
| 02 | Definition of Success KPIs and Implementation |
| 03 | Setup of Split Tests |
| 04 | Monitoring, Validation & Reporting |
TikTok Focus
Creatives
Targeting
Bidding
Always-On Media Planning for Communication & Campaigns
| 01 | Team Media identifies top content and pairs it with top formats |
| 02 | Team Media advises on previous learnings & insights |
| 03 | Content strategy and media execution are perfectly aligned |
How Do We Measure Our Success?
Quantitative KPIs – Upper Funnel
VISIBILITY
How visible was the content and how did it perform in terms of estimated CPM?
KPI: Views, CPM
ENGAGEMENT
How many people saw the content and interacted with likes or comments?
KPI: Engagement Rate
What are the tangible and intangible costs of acquiring a new follower?
KPI: Cost Per Follower
How long is the exact average watch time for videos?
KPI: Average Watch Time / Video View
Quantitative KPIs – Mid-Low Funnel
How many users land on the website and which video moments are crucial?
KPI: CPC, CTR
What is the exact number of sales generated by the advertising?
KPI: CVR, CPA, CAC, ROAS
How many users install the app, and what’s the iOS vs. Android split?
KPI: CPI
How strong is the customer loyalty and repeat purchase rate?
KPI: CLV
Qualitative KPIs
Was user-generated content created for the campaign?
What was the sentiment in comments and UGC?
What impact does TikTok content have on brand perception?
How do creators evaluate the success of the campaign?