Together with SHYNE, Joli Berlin develops monthly concepts for the social media platforms Instagram and TikTok. The goal of the activations is to introduce the professional care and color line and position it in the relevant target group. The SHYNE products were developed together with beauty experts, such as the renowned Shan Rahimkhan. The launch of GLOSS, the new color and shine treatment that was previously reserved for professional hairdressers, is the focus of the campaigns. Content creators present their stunning results in a before / after comparison and result in relevant sales increases for the Berlin-based start-up.
ClientSHYNE LABS AGTimeframeOngoing activationsChannelInstagram & TikTokCampaign FocusPerformance & Brand Awareness
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