We believe in the we: Joli Berlin meets Debeka Versicherungen! We are happy to join our strengths and know-how with our new client. Together, we are establishing a TikTok strategy that emphasizes a creative approach and focuses on Generation Z as a target group.

A paid media campaign kicks off the launch of the Debeka TikTok channel. The goal of entering the cosmos of the fastest growing social platform is to arouse the interest of the TikTok communities, to ensure increased traffic on the channel and to generate new followers.

Under the hashtag #DasFüreinanderzählt, well-known content creators with a wide reach, such as Theresa Kirchner and Rick Azas, explain what community means to them personally and also ask the question to their online audience. In addition to the creators, our in-house production team is also working hard on the Debeka channel with creative content tailored to the expectations of the online audiences.

Thanks to their emotional appeal, the videos go straight to the heart of the TikTok community: within a short time, the campaign has collected more than 20,000 likes and over three million impressions!
Founded in 1905, Debeka Versicherungsverein is committed to fully representing the interests of its insurance members and employees. Independence from investors makes it easier for the company to implement this philosophy.

Now it is time to build on the initial success of the campaign and to strengthen the ties between the traditional industry and Generation Z. This way, we are raising awareness among the general public, informing the potential customers of tomorrow about Debeka’s value-oriented corporate culture, while actively communicating a sense of community that spans through the generations.

Stay tuned!

@debeka.de Was bedeutet Gemeinschaft für Dich?💙 #DasFüreinanderzählt #debeka ♬ Originalton - Debeka