Commerzbank

With over 1 billion views within 8 days, engagement rates of up to 19 percent and average watch times of up to 19 seconds – the first TikTok Hashtag Challenge by a bank from Germany in cooperation with Joli Berlin set high standards.
Authentic and young instead of classic and dusty – Commerzbank shows that even a traditional bank understands the changing media usage of Generation Z and positions itself as a first mover on TikTok. In its marketing campaign for the start of the year, conceived and implemented in cooperation with Joli Berlin, it proves to its young customers that dealing with finances does not have to be synonymous with headaches. It can also be light and fun, but above all it is individual. The bank’s digital marketing unit celebrates the “Fresh Money Fever” challenge in a diverse and emotional exploration of the topic of payday and invites the community to participate.
Joli Berlin and Commerzbank jointly occupy the finance topic with all senses. From idea development and conception to the production of an own campaign sound and the sourcing of the diversity-driven creator pool, the campaign is everything but a classic bank.

ClientCommerzbank AGTimeframeJanuary 2021ChannelTikTokCampaign FocusBrand Awareness