OkCupid

OkCupid’s long-standing partnership with Joli started when their TikTok page had a little over 9,000 followers, and they sought out to use the platform to re-energize the OkCupid brand voice to appeal to the Gen Z dating scene in the U.S. with relatable and authentic content.
In under just 9 months of work, Joli has helped scale the OkCupid TikTok page to over 150,000 followers, a 1567% increase.
OkCupid on scaling their TikTok program, “It has been our primary channel for introducing a new generation of daters to OkCupid, and I think the value of authenticity in both internet spaces is a major reason why TikTok has been a successful investment for us.”

Client goal: Reach, Follower, App Installs & In-App Events
46.5% better CPA than Client Target
38.6% better CPM than Client Target
40 Million Impressions generated

ClientOkCupidTimeframeOngoing activationsChannelTikTokCampaign FocusPerformance & Brand Awareness