Beauty begins with truth. Paula’s Choice has established one of the most robust science-backed foundations in the industry to take the guesswork out of skincare. Founded in 1995, Paula’s Choice is nowadays one of the most successful skincare brands in the world and has prominent supporters such as the fashion designer Anine Bing (and many more). For the German market, Joli Berlin supports Paula’s Choice in finding the best content creators, who not only can translate the brand’s valuable mission, but also encourage their communities in trying out the evidence-based formulas for their everyday skincare routine. Next to Instagram, Joli Berlin also supported the launch of the German TikTok channel with a highly effective campaign on the upcoming platform.
ClientPaula's ChoiceTimeframeOngoing activationsChannelInstagram, TikTokCampaign FocusBrand Awareness & Performance