Instagram is now allowing users to download publicly posted Reels to their camera roll, giving them another option to share Reels content. This feature will enable broader sharing of Instagram content, helping to boost their branding by including their username on the downloaded clip.

Snapchat has introduced a new approach to accelerate the response time of generative AI image creation. The system, called SnapFusion, can generate visuals based on text queries in less than two seconds, making it one of the fastest models in the academic community. This development is notable as it significantly reduces the time required for generating images and improves the efficiency of generative AI processes on mobile devices.

TikTok is testing a new visual product search feature that allows users to take a photo of an item and find similar products in TikTok Shop listings. This initiative aims to enhance TikTok’s eCommerce efforts and replicate the success it has seen in the Chinese market with Western audiences.