Ahoj-Brause

Ahoj-Brause is a very old brand and a well-known household name in Germany. Together with Joli Berlin, Ahoj-Brause conquered TikTok as a first mover in the beginning of 2020. Ever since then, we featured multiple succesful campaigns on the new, upcoming platform. The TikTok community as well as the media echo speaks for itself: The #pulverdichauf hashtag challenge turned out to be one of the most successful advertising campaigns on TikTok in Germany with more than 700 million views. It was awarded as one of the highlight campaigns of 2020 in the annual review of TikTok itself. After the initial start of Ahoj-Brause on TikTok, many other social campaigns followed, such as the #Kaubonbonsafari where people could meet one of their favorite TikTok stars. Joli Berlin supports Ahoj-Brause on their Instagram and TikTok profiles and also creates own content for the channels.

Photo sources: Ahoj-Brause / antoni holding GmbH

ClientAhoj-BrauseTimeframeOngoing activationsChannelInstagram, TikTokCampaign FocusBrand Awareness & Performance