Katjes

The Katjes success story began back in 1910, on the island of Sicily. The family-owned company has since grown to become one of Germany’s three biggest sweet manufacturers. Katjes developed its own vegan chocolate made from oat drink. Its new product, Chocjes, is available in six different flavors. It’a also packaged in a sustainable and environmentally friendly box, which is presented and made tasty by the content creators in their Instagram stories or TikTok videos. An alternative to chocolate, Chocjes reached the audience with an authentic product recommendation, increasing online sales significantly.

ClientKatjesTimeframeOngoing activationsChannelInstagram, TikTokCampaign FocusPerformance & Brand Awareness