The Katjes success story began back in 1910, on the island of Sicily. The family-owned company has since grown to become of Germany’s three biggest sweet manufacturers. Katjes developed its own vegan chocolate made from oat drink. It’s new product, Chocjes, is launched in six different flavors: packaged in a sustainable and environmentally friendly box, which is presented and made tasty by the content creators in their Instagram stories or TikTok videos. An alternative to chocolate, which reaches the audience with an authentic product recommendation and therefor increased online sales significantly.
ClientKatjesTimeframeOngoing activationsChannelInstagram, TikTokCampaign FocusPerformance & Brand Awareness