This holiday season was one of the most successful seasons for our client Paula’s Choice. Kick-started with the annual Glamour Shopping Week in October 2020, we cross-promoted the saisonal event with influencer marketing activations. In order to set the focus on the newly launched 20% Niacinamide treatment and other award-winning products, Joli Berlin sourced different creators, who met the brand-fit standards of Paula’s Choice but still show high conversion rates when promoting products and services. Followed by the Black Friday Week, Joli Berlin promoted the nationwide discount code on the paulaschoice.de website with German and Austrian content creators. The activations in Q4 showed exceptional high returns on the initial investment. Next to strong revenues, the campaign resulted in a high amount of new customers for Paula’s Choice and its revolutionary product portfolio. Team Joli is proud and thankful for the cooperation with the Paula’s Choice team and all the content creators, who did such a great job in telling their own skincare stories.
