Be Every You with Zalando Beauty! With this message, Europe’s leading online platform for fashion and lifestyle is launching a colorful campaign that celebrates beauty through individualism and diversity. Incidentally, the company welcomes a new member of the Zalando beauty family: SEPHORA. Founded in France in 1969, the brand has become the world’s most popular omnichannel retailer for everything that is visually tempting. From this point on, SEPHORA shines as a new strategic partner of Zalando for prestigious cosmetic products in Germany, with further European countries following in the coming year. We continue to provide assistance and support to our beloved client Zalando with all our effort!
Colorful is beautiful
To support Zalando and SEPHORA as they enter the social media catwalk together, Joli is taking care of the campaign implementation by selecting exceptional content creators. Our primary focus will be on absolute authenticity in communicating the campaign message: Be whoever you want to be and have fun! Jannis Baudelaire, Alias Jannisjd, and Karina, aka Pralinakarina, among others, will encourage their communities with appropriate content. The campaign has launched in September for the first time. Around 30 influencers will be sharing their Zalando beauty stories on TikTok, Instagram and Facebook by December, showing off their creativity under the #BeEveryYou, #HeyBeauty, and #ZalandoBeauty hashtags.
The colorful spectrum of ideas ranges from beauty memes and mirror transitions to challenges to Advent calendar unboxings. The results are wonderful, experimental looks, free of gender boundaries, celebrating self-expression and individual variety. They’ve all been created with popular products from the Zalando cosmetics line. The campaign is a multicolored mosaic that users can experience in 11 mini-launches.
We are very proud to accompany Zalando on a path where new aesthetic freedom and tolerance replace outdated beauty ideals. We look forward to continuing our inspiring collaboration as our journey has just begun.
