Let’s talk romance! This relationship is giving us butterflies in our stomachs: dating app provider Bumble and Joli Berlin are forging delicate bonds and embarking on an adventure together! We are happy to partner with a company that is a pioneer in breaking gender stereotypes in the dating world. In doing so, Bumble creates a foundation for healthy and equal relationships. As a diverse, inclusive community, it leads people of all genders to greater self-awareness and a better self-image.

In 2014, Bumble founder Whitney Wolfe Herd turned dating and its antiquated gender roles upside down with a simple, revolutionary idea: let women take the initiative by starting the conversation with their first message.
Bumble is now drawing attention to the Romance Gap, educating people about the vast divide between the expectations of male- and female-identifying people in dating and relationships. Joli supports the campaign by selecting the best Culture Voices to translate and share this valuable mission with their audiences.

Gender nonconforming content creator David Jakobs, young mother and singer-songwriter Mogli, and female empowerment influencer Diana zur Löwen, among others, expressed their position on equal dating. Under the hashtag #MakeRomanceEqual, they encourage their Instagram communities to turn their backs on stereotypes, rethink romantic relationships, and put all their cards on the table instead of keeping them up their sleeves.

Within a short time, David’s reel garnered more than 180,000 views and an incredible number of positive, campaign-related comments. Users exchanged thoughts on social stigmas and gender roles and talked about their own emotional experiences.

Our charismatic culture voices created an authentic environment that further underscores the diversity approach of this meaningful campaign and gives a powerful voice to both male- and female-identifying people.

We are thrilled to join forces with Bumble and look forward to an inspiring collaboration, supporting and enriching it with all our data-driven creative know-how!